This episode was recorded over a Zoom session organized by VaynerMedia with roughly 150 marketers in attendance. On this episode of The CMO Podcast, Jim Stengel recaps this year's Cannes Lions International Festival of Creativity, with a panel of remarkable guests. She also shares how the Bed Bath & Beyond retail locations are changing and how she is always keeping the customer in mind when making these decisions. In this discussion, Cindy shares her framework of laddering up the sub-brands messaging to the overall ethos of the parent brand. They are also launching several new brands at the pace of one new brand per month. The organization is undergoing a massive transition, and they are remodeling nearly half of their retail locations while consolidating several stores. Not only is Cindy Davis the Executive Vice President and Chief Brand Officer at Bed Bath & Beyond, but she is also the President of Decorist, an online interior design service that is a sister company to Bed Bath & Beyond.Ĭindy is about 15 months into her role and has hit the ground running. She also talks about how Glossier stays creative-plus, we get a first-hand look at how special this brand is to its consumers. In this episode, Ali shares how her team is involved with their consumers and how they process every piece of feedback. Ali has been with Glossier for six years and was promoted to CMO in June 2021. Glossier began with Into The Gloss, a beauty website devoted to people sharing the products they love-and later transformed into a direct-to-consumer beauty juggernaut with a reported valuation in the billions. which was founded in 2014 on the belief that beauty isn’t built in a boardroom (rather, it happens when you’re a part of the process). Īli Weiss is the Chief Marketing Officer of Glossier, Inc. See Privacy Policy at and California Privacy Notice at. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. He also talks about the importance of patience in the role of a marketer and why listening is the most important tool you can have in your arsenal.

In this conversation, Jack shares his blueprint for connecting a brand's voice to new and existing consumers.

He started on his path as a marketer when he was trying to find strategies to promote his artists. Jack didn't start his career as a marketer-he actually had ambitions to work in the music industry as an A&R representative. Before joining Free People, Jack was at Bertelsmann Media Group managing online and direct programs for 13 years. Jack has been with Free People for five years and was recently promoted to CMO in April. Jack Reynolds is the CMO of Free People, the apparel and lifestyle brand which is part of the Urban Outfitters Group.

Jim stengel podcast